Alcohol and Tobacco Tax and Trade Bureau Extends its Mandate into Regulating Language.
Denver Post Reports:
Denver Post Reports:
Vaune Dillmann thought the wording on his bottle caps was just a clever play on the name of the northern California town where he brews his beer.
Federal alcohol regulators thought differently. They have ordered Dillmann to stop selling beer bottles with caps that say "Try Legal Weed." The agency, which regulates the brewing industry, said the wording could "mislead consumers about the characteristics of the alcoholic beverage."
Director Paul Gatza of the Boulder-based Brewers Association, which represents 1,100 craft brewers nationwide, said the Alcohol and Tobacco Tax and Trade Bureau is getting more aggressive.
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